Customer & Discovery

Webflow's AI search data reveals why aggregate traffic is misleading and what product teams should measure instead.

Managers must add more value than they cost. Apply customer-thinking to direct reports: justify your existence through real services.

Meta's Early Experience research explores agents learning from their own rollouts. Early results look promising—here's what changes if it scales.

A simple framework to evaluate product impact: map your work by customer value and business value to focus on what matters most.

How product teams can avoid paralysis in the AI era by acting before the window closes and minimizing the cost of delay.

A practical, no-hype guide for project managers moving into product roles — how to shift from delivery to discovery, unlearn old habits, and build learning loops that compound insight.

AI can now take product teams from 50 to 90 faster than ever, but the final 10 still belongs to human intuition, judgment, and empathy.

Spotify’s “bets board” shows how leaders can treat decisions as experiments. Here’s how to explore that mindset without copying the model.

How product managers can move beyond feature roadmaps to build strategy-driven outcomes, handle stakeholder pressure, and make sharper prioritization decisions.

AI makes building faster, but not smarter. The new PM advantage is clarity, knowing what to test, why it matters, and how to learn fast.

Platform products need empathy and accountability. Treat them like external products — measure impact, earn trust, and prove real value.

The core skills once seen as future-ready—adaptability, creativity, and tech fluency—are already defining how work gets done today.

Cloudflare’s VibeSDK acts like a factory robot for apps. It turns plain language into live software while teams stay focused on customer value.

How AI transforms product leadership from building to conducting. The rise of the Orchestrator mindset in product management.

Moving beyond the search for meaning to the practice of creating it. A product manager's reflection on making work matter, one sprint at a time.

Intuition is a compass, metrics are a map. Here’s how product managers can decide which to trust, depending on the product stage.

Metrics measure the present, but intuition imagines the future. Here’s why great product managers need both — and how to define intuition.

How to make outcomes real, align cross-functional teams, and still give leaders confidence with a dual lens scorecard, DORA metrics, and probabilistic forecasts.

Enterprise systems often rely on mandates, not UX. But small friction compounds into real business risk. Here’s why PMs can’t ignore it.

A simple question can sharpen roadmap reviews: what will this feature replace in the user’s life? Here’s why the replacement lens matters.

OpenAI’s GPT-realtime unifies voice AI into a single model. See why its technical leap and early adopters make this the moment voice AI goes mainstream.

Shift-left Customer Success by embedding it early in product strategy, design, and GTM to boost retention and drive SaaS growth.

AI observability means monitoring accuracy, drift, and hallucinations, not just uptime. PMs must treat it as a core product feature.

Empathy and critical thinking—not IQ—are the keys to thriving as a product leader in the AI era.

B2B buying isn’t decided by end users alone. Informal committees shape decisions, and product managers must map their jobs-to-be-done.

How leading product teams use betting principles to make smarter decisions, test ideas fast, and adapt quickly to real-world results.

Learn why smart product managers match channels to product and target, not trends, with a simple hospital software example.

Product leaders must know when to act as Architects and when to act as Gardeners. Learn how to balance precision and adaptability in product development.

PRDs aren’t dead—they’re evolving. Learn how to modernize product requirements with outcome focus, living documents, and AI-powered prototyping.

Practical tips to make OKRs work: writing strong objectives, measurable key results, and avoiding common pitfalls in execution.

Learn how to cultivate a strong product culture by empowering teams, aligning leadership, and focusing on outcomes over features.

Agile is not stand-ups or sprints. Learn how to cultivate true agility by focusing on outcomes, empowering teams, and decentralizing decisions.

Fall in love with the problem, not the solution. Learn seven techniques to uncover customer needs and build products that create lasting impact.

Learn why OKRs matter, how they align teams, and the four superpowers that make them a proven framework for execution.

Learn how to move beyond delivery and adopt a strategic product mindset with practical steps, proven frameworks, and customer-first thinking.

Great product leaders know not all decisions are equal. Learn how to apply the one-way vs. two-way door lens to improve decision speed and quality.

Learn how to defeat confirmation bias in product management with eight practical techniques to improve decisions and build products that truly matter.

Explore the demand reducers in Jobs-to-be-Done—Inertia and Anxiety—and how systems thinking helps overcome hidden barriers to product adoption.

Learn how Jobs-to-be-Done explains the forces that create product demand—Push and Pull—and why progress, not features, drives adoption.

Great product leaders don’t rely on perfect foresight. They ask sharper questions that cut through ambiguity and lead to better decisions.