Demand is make or break
Alright, let's pick up where we left off. In the first part of our discussion on Jobs-to-be-Done (JTBD), we unpacked what JTBD truly means – that customers "hire" products to make progress in their lives, moving from one situation to a better one. We also explored the "demand generators": the Push from dissatisfaction with the status quo and the Pull from the new solution's perceived ability to transform their lives. Now, in this second and...
Read more →