Posts tagged "Jtbd"

The Product Requirements Document (PRD), once a cornerstone of software development, has experienced a rollercoaster journey. From its origins in rigid waterfall methodologies to its perceived irrelevance in the era of agile, the term itself often elicits strong reactions. However, instead of discarding the concept entirely, the shift should be towards modernizing the PRD, transforming it from a static, exhaustive blueprint crafted by an "Architect" into a dynamic, adaptable tool that supports a "Gardener's" approach...

Alright, let's pick up where we left off. In the first part of our discussion on Jobs-to-be-Done (JTBD), we unpacked what JTBD truly means – that customers "hire" products to make progress in their lives, moving from one situation to a better one. We also explored the "demand generators": the Push from dissatisfaction with the status quo and the Pull from the new solution's perceived ability to transform their lives. Now, in this second and...

Alright, let's dive into the core of truly understanding what makes products successful. This will be the first of two posts on Jobs-to-be-Done (JTBD). In this part, we'll lay the groundwork for what JTBD is and explore the forces that generate demand for a product. In the second part, we'll delve into the forces that reduce demand, how to understand broader competition, and the critical role of systems thinking in applying JTBD effectively. --- Why...