Posts tagged "Demand Generation"

Alright, let's dive into the core of truly understanding what makes products successful. This will be the first of two posts on Jobs-to-be-Done (JTBD). In this part, we'll lay the groundwork for what JTBD is and explore the forces that generate demand for a product. In the second part, we'll delve into the forces that reduce demand, how to understand broader competition, and the critical role of systems thinking in applying JTBD effectively. --- Why...