A quick look at Answer Engine Optimization (AEO), why it matters for both consumers and businesses, and how it differs from SEO.
Most product and marketing teams already know SEO. Search engine optimization has been the backbone of digital visibility for decades. But a new acronym is creeping into conversations: AEO, or Answer Engine Optimization. I’m still digging into it, but here’s what I’ve learned so far—and why it matters. From Search Engines to Answer Engines SEO is about ranking high in search engine results. When a buyer types a question into Google, the goal is to...
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