How leading product teams use betting principles to make smarter decisions, test ideas fast, and adapt quickly to real-world results.
When you build products, you’re making bets — not certainties. The best product teams don’t pretend to know the answer or wait until all data clears the fog. Instead, they “think in bets.” That means approaching each decision like a poker player, not a chess grandmaster. Most people treat product roadmaps as if they’re a set of sure things: follow steps A, B, and C, and you’ll win. But real product work faces incomplete data...
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