Learn why smart product managers match channels to product and target, not trends, with a simple hospital software example.
When it comes to getting your product into the hands of customers, many new product managers start with the channel. They ask, “Should we sell through partners, go viral, or build a sales team?” Ben Horowitz puts it simply: “A properly designed sales channel is a function of the product that you have built and the target … that you wish to pursue.” In other words, the product and the target market come first. The...
Read more →