Posts tagged "Pricing Strategy"

Warby Parker's playbook for product managers. Learn how the company uses pricing strategy, vertical integration, and innovation to grow.

From WSJ piece on Warby Parker: >Many things have gotten pricier in the past 15 years. Not Warby Parker's most affordable glasses, which have cost $95 since the brand’s inception in 2010. Warby Parker grew 14% last year. It did this while keeping its hero $95 price point. This shows that a focused value proposition can thrive even with inflation. The company used a few key strategies. It controlled its supply chain. It created a...