Practical tips to make OKRs work: writing strong objectives, measurable key results, and avoiding common pitfalls in execution.
This is Part 2 of a two-part series on OKRs inspired by John Doerr’s book Measuring What Matters. You can read Part 1 here: Why OKRs Matter. OKRs are simple to understand, but deceptively hard to get right. Many teams write OKRs once, post them in a slide deck, and never look back. Others confuse them with KPIs or use them as a laundry list of tasks. The result is disappointment: OKRs become busywork rather...
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