How Brian Balfour’s Four Fits framework has been updated for the AI era, and what product leaders can learn from the shift.
Frameworks that endure disruption are rare. Brian Balfour’s original Four Fits framework has long been a foundational lens for growth strategy. He recently released The Four Fits: A Growth Framework for the AI Era to capture how AI is shifting the constraints inside each dimension. The Four Fits have always been about scaling companies to $100M+ revenue at venture speed. To succeed, all four fits must align simultaneously. In this article, I explore the evolution...
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