Learn how to defeat confirmation bias in product management with eight practical techniques to improve decisions and build products that truly matter.
When you’re deep in product work—dreaming up features, refining flows, or debating the next roadmap bet—there’s a sneaky force that can derail even the most well-intentioned efforts: confirmation bias. It’s a natural human tendency. You form a belief, and suddenly your brain filters reality through a lens that only shows evidence supporting that belief. Contradictory data fades into the background. In product development, this can be deadly. You may convince yourself you know “the next...
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